Arcade Fire’s experimental website just blew my mind. Is it even a website? No, probably not. It’s described as an
An interactive film by Chris Milk
Featuring “We Used To Wait”
Built in HTML 5
It’s designed for viewing in Google Chrome – if you don’t have it, you might as well try it out. I happened to open it in Firefox, and it advised me against it. I had Chrome open too, so it was an easy switch.
I can’t really explain what they do here, but using details you enter about the place you grew up (I suppose you could put in any address) it generates a personalised series of videos linking in with the main video and song. It’s really quite a beautiful use of the internet. Music, video, browser, and a bit of personal information.
Here’s a couple of screenshots of what I saw.
And I have to say I like the song too. Think I’ll give it a few more listens.
Check it out for yourself at http://www.thewildernessdowntown.com/
